designing in the present with Emma Sims Hilditch
A Summary from Rachel:
In Episode 11 of The If These Walls Could Talk podcast I interview Emma Sims Hilditch, an Interior Designer and co-founder of Neptune. Emma shares her journey in the industry and the development of her classic English style. She discusses the importance of having a supportive team and a well-designed studio space. Emma also emphasises the balance between creativity and business operations, as well as the need for succession planning and leadership. She shares insights on managing client expectations on cost and the benefits of social media for exposure and sourcing. Emma concludes by discussing her collaborations and the release of her coffee table book, 'The Evolution of Home.' In this conversation, Emma discusses the importance of consistent photography in books and projects. She emphasises the need to invest in good photography and writing to create a successful book. The role of copywriting on websites is also highlighted, with Emma stressing the importance of having a well-designed website that attracts and engages visitors. The challenges of copywriting and the value of PR and marketing are discussed, along with the opportunities and challenges of working internationally. Emma shares advice for her younger self and reflects on the greatest lesson she has learned in business. She also talks about choosing clients and maintaining positive energy, as well as her future plans for a second book and a partnership scheme.
Key Takeaways:
A well-designed website with engaging copy is essential for attracting and engaging visitors.
Consider the value of PR and marketing to expand reach and attract a wider audience.
Working internationally offers exciting opportunities but also logistical challenges.
Stick to your values and choose clients that align with your vision and values.
Invest in good photography and writing for successful books and projects.
Listen to Emma’s episode here.
ABOUT RACHEL
Rachel Usher is the founder of Rachel Usher Interior Design and The Business Of Interiors. Rachel has run her successful Interior Design studio for over twelve years and has launched The Business Of Interiors alongside her design business to help fellow Interior Designers to learn, grow, thrive and connect, using her years of rich experience to help others and build a community.